Understanding

Project Hop is a lifestyle app that provides users the ease to purchase products aimed at their health and fitness. Many companies only sell products related to health (ie. supplements, protein powders, nutrition bars), fitness (ie. exercise gear, athletic wear, running shoes), or beauty (ie. make-up products, skincare products). Since these three categories are related in terms of benefiting the well-being of the consumer, by allowing easy access to all three can help increase sales due to creating new cross-product promotions and opportunities. 

research

Besides Amazon (being one of the largest e-commerce stores that sell a variety of products), there are no other types of competitions that sell all three types of products. The target audience is aimed at females, ages 18-45. They want to educate themselves about health, and begin making lifestyle changes to become a better version of themselves. There are a few assumptions that were made prior to the sketches. 

• The user is female, aged 18-45
• The product provides a community for woman to discuss on the topics of health, fitness, and wellness, as well as an opportunity to purchase products related to these things
• Project Hop will be used via App.
• Features that are important includes the community feature (to discuss popular topics amongst other users), and providing a large assortment of products (related to health, fitness and wellness).
• The product should have a clean look to it, while being responsive.
• The design principles should follow the same colour palette and utilizing the "Rabbit" logo to create one cohesive look and feel.  
• Touchpoints will include; the user reaching the stage of writing a message to the community groups, and purchasing a product

Sketch/designs

In the initial sketches, everything was included in the hamburger menu, but while conducting user opinions, by categorizing certain actions, it allowed the hamburger menu to not be so cluttered. The design provides a lower menu bar with the Home Page, Sales Page, Products that are pre-liked by the user, and Profile Page.

evaluate

Project Hop has only gone through the a first draft of the final outcome, other categories must be created and card sorted to allow the user to clearly understand where certain products will be grouped.